Privacy Policy

1. Introduction

Welcome to Deluxe Driven ("we," "our," or "us"). We are committed to protecting your privacy and ensuring you have a positive experience on our website and when using our chauffeur services. This Privacy Policy explains our data handling practices.

This policy applies to all information collected through our website, mobile applications, booking systems, and services. By accessing or using Deluxe Driven services, you agree to the terms outlined in this policy.

Last Updated: November 2025

2. Information We Collect

2.1 Information You Provide

• Contact Information: Name, email address, phone number, postal address
• Booking Information: Pickup and drop-off locations, travel dates, preferences, special requirements
• Payment Information: Credit card, debit card, or other payment details (processed securely)
• Communication: Messages, inquiries, and feedback you send us

2.2 Information Collected Automatically

• Device Information: IP address, browser type, device type, operating system
• Usage Data: Pages visited, time spent, clicks, and interaction patterns
• Location Data: GPS data during active rides (with your consent)
• Cookies: Information stored via cookies and similar tracking technologies

2.3 Third-Party Information

We may receive information about you from booking platforms, payment processors, and service partners to improve our service delivery.

3. How We Use Your Information

We use the information we collect for the following purposes:

• Service Provision: To fulfill bookings, arrange chauffeur services, and manage your account
• Communication: To send booking confirmations, updates, and respond to inquiries
• Payment Processing: To process transactions securely and handle billing
• Quality Improvement: To analyze usage patterns and enhance our services
• Marketing: To send promotional emails, offers, and updates (with your consent)
• Legal Compliance: To comply with laws, regulations, and legal obligations
• Safety & Security: To prevent fraud, protect against misuse, and ensure safety

4. Information Sharing

We do not sell your personal information to third parties. However, we may share your information in the following circumstances:

• Chauffeurs: Relevant booking details to assigned chauffeurs for service delivery
• Service Providers: Payment processors, cloud storage providers, and booking platforms
• Legal Requirements: When required by law, court order, or government request
• Business Partners: With partner companies to enhance service offerings (with your consent)
• Data Protection: Information shared is subject to confidentiality agreements

5. Data Security

We implement industry-leading security measures to protect your personal information:

• Encryption: SSL/TLS encryption for all data in transit
• Access Controls: Restricted access to personal information on a need-to-know basis
• Secure Servers: Data stored on secure, firewalled servers
• Regular Audits: Periodic security assessments and updates
• Staff Training: Employee training on data protection and privacy practices

Note: While we strive to protect your data, no transmission method is 100% secure. We encourage you to use strong passwords and report any suspicious activity.

6. Your Rights

Under UK and GDPR regulations, you have the following rights:

• Access: Right to request a copy of your personal data
• Correction: Right to correct inaccurate or incomplete information
• Deletion: Right to request deletion of your data (subject to legal obligations)
• Portability: Right to receive your data in a portable format
• Objection: Right to object to processing of your data
• Withdraw Consent: Right to withdraw consent for marketing communications

To exercise these rights, contact us at info@deluxedriven.co.uk

7. Cookies & Tracking

Our website uses cookies to enhance your experience:

• Essential Cookies: Necessary for website functionality and security
• Analytics Cookies: Help us understand how visitors use our site
• Marketing Cookies: Used for targeted advertising and promotional campaigns

You can manage cookie preferences through your browser settings. Disabling cookies may affect website functionality.

8. Contact Us

If you have questions about this Privacy Policy or our data practices, please contact us: